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Azerbaijan Observatory Mission

The website of the Informational Observatory on Cultural Policy of GUAM countries was created according to the principles and objectives of the Washington Declaration adopted at the GUAM Summit held on 24 April 1999; the Protocol on Cultural Co-operation among the GUAM partners, signed on 20 July 2002 in Yalta; the decision adopted at the GUAM Summit on 3-4 July 2003 in Yalta; International conference, entitled "East-West Intercultural Dialogue: creation of a cultural corridor" held on 9-10 July 2003 in Baku; as well as the recommendations adopted at the International Conference on Creation of Europe-Caucasus-Asia Cultural Policy Observatory of GUAM Countries held on 5-6 May 2005 in Baku.

unesco LogoThe Protocol on co-operation of the Organization for democracy and economic cooperation - GUAM member-states in the cultural field for 2007-2010 years also implies improvement of regular exchange of information in order to widely lighten up the actual events of the cultural life and strengthen historical ties of nations in the frames of the Informational Observatory on Cultural Policy of GUAM countries.

The main goals and targets of the Informational Observatory on Cultural Policy of GUAM countries:

Support regional cultural co-operation through preservation of cultural heritage and promotion of art creativity;
Consolidate the understanding of common cultural and heritage values as contribution to the reinforcement of existing regional co-operation;
Promotion of intercultural dialogue, cultural diversity and social stability of GUAM countries;
The study of the cultural policy innovative approaches in order to promote at national and international levels;
Provision of an operative exchange of information in the spheres of cultural policy, management and marketing as well as cultural tourism;
Contribution to realization of the Action Plan of UNESCO Universal Declaration on Cultural Diversity.

Azerbaijan Expected results:

Mainstreaming cultural diversity into cultural policy agendas at national and international levels, promotion of intercultural dialogue;
Contribution to the social stability and prosperity of the region by developing and implementation of common cultural programs and projects as well as cultural tourism routes;
Contribution to development of the traditional arts, crafts, languages and copyright by the means of promotion, legal protection and virtual marketing;
Effective co-operation between GUAM countries in the field of culture and tourism, exchange of information, experience and specialists, safeguarding of common cultural and natural heritage in Azerbaijan


Freezing away fat cells with CoolSculpting®

Whether you’re looking to enhance your body shape, get rid of stubborn fat, or just look and feel comfortable in your clothes again, CoolSculpting® could be the answer. The CoolSculpting® fat-freezing procedure destroys fat cells in different areas around the body.*  CoolSculpting® is a leading non-invasive fat-reduction treatment.† It's an innovative way to contour your body by freezing unwanted fat. It involves no surgery and minimal expected downtime. With more than 5 million CoolSculpting® treatment cycles performed worldwide, ‡ people everywhere are getting a different view of themselves.

See Before & After photos


Abdomen. Thigh, Bra fat, Double chin, Flanks/Sides Upper arms opens a select box Abdomen Thigh Bra fat Double chin Flanks/Sides Upper arms before treatment about CoolSculpting® is a leading non-invasive fat-reduction treatment.† It's an innovative way to contour your body by freezing unwanted fat. It involves no surgery and minimal expected downtime. With more than 5 million CoolSculpting® treatment cycles performed worldwide, ‡ people everywhere are getting a different view of themselves.

How it works

CoolSculpting Freezes & Eliminates Stubborn Fat

This is a non-invasive procedure. During your treatment, a gel pad and applicator will be applied to the specified area. This delivers controlled cooling to the targeted fat.  About the treatment Why wait? Find a clinic near your location today. Have questions? Find the answer in our FAQs.  When your health and beauty regime is important to you, you work hard to look good to project the best version of yourself. Now, with CoolSculpting®, there’s a way to help perfect your ideal look. If you’re looking for a fat-reduction treatment that can help meet your body goals, then CoolSculpting® could be for you.

Individual patient results may vary. Images for illustrative purposes only.*Data obtained from cryolipolysis investigations using a pig model.‡American Society for Dermatologic Surgery (ASDS) Survey on Dermatologic Procedures. Data were collected for the 2016 experience and generalised to represent all ASDS members. 177, 000 cryolipolysis procedures out of 387, 000 total body sculpting procedures.†From 2009 - September 2017.

If you look up the phrase "skin care" using any search engine, you end up with literally hundreds of thousands of results. There is plenty of advice out there. But, unfortunately finding the advice you actually need is actually still quite difficult.

Part of the problem is that everone wants to sell you something. Often, you feel like that the advice you are getting is not impartial. Usually, you are right. That does not mean that the advice is not right, but what you don't get to know about is the alternatives to buying expensive skin care products.

So, what do you do? Where can you find impartial, yet effective beauty advice? 

Ask your friends and family for skin care advice

The best place to start is your friends and family. Whether you are suffering from acne or eczema, the chances are that somebody in your family or circle of friends has had similar problems. So, why not get a couple of recommendations from them. You can be sure that they have your best interests at heart. So, you will get good advice, that actually works.

Home remedies for skin issues


Often, home remedies work really well. Going online and searching for help on natural living websites can be a great way of finding an affordable and healthy soloution to your skin care issues.

In truth, most of the skin care products that are available in the shops contain the same plants and natural compounds you are going to be using. It is just that these have been produced on a commercial scale.

Check out mum blogs for skin health suggestions

Mom blogs are a great source of all kinds of information. If you are working with a tight budget their suggestions are especially good.

The vast majority of these mum bloggers have to watch what they spend. So, they do not have the budget to waste money on really expensive skin care products. Instead, they make their own and share how they did it with their readers, as well as before and after photos and videos. This mum blogger gives particulalry good advice about food intolerances and skin care.

Smart Snacking

Small Portions

Firstly,  consume small portions- nutritious snacks are not meant to substitute regular meals, but rather supplement them. The snack should be smaller than a regular meal but big enough to boost your energy levels. They should also be taken a couple of hours before the main meal so as not to interfere with meal times. This small portions should contain the nutrients you are unlikely to get from the main meal e.g. if the meal will be chicken and vegetables, the snack should be a fruit.

Organic foods

While it is easier to purchase processed snacks from the store, it is healthier to make a snack from organic foods. Processed foods are usually high in processed sugars and fats, and low in nutritional value. A snack made of fruits or oatmeal is healthier than a bag of potato chips. Processed foods could also contain allergens and nuts which is why it is better to make ones’ snack instead of buying packaged ones.


Today more than ever the finest most nutritious foods from around the world are readily available such as Goji Berries,  Sacha Inchi Seeds,  White Mulberries.   These foods have been utilized and extolled by ancient cultures and offer superior and wide ranging nutritional benefits frequently not found in foods sourced locally while offering greater variety of tastes and flavors.   Consider incorporating superfoods into your diet.

Benefits of Healthy Snacking

A nutritious snack helps in sustaining energy levels and increasing the intake of nutrients. Healthy snacks come in handy for people working all day, immediately after a workout session or for children who have a high energy requirement. When snacking, people should not only consider their level of hunger, but also the nutritional value of the snack. In case one purchases a processed and packaged snack, they should ensure they read the labels containing the nutritional information.

Mistakes People Make When They Want To Lose Weight

If you're interested in losing weight, make the process much, much easier by avoiding these simple mistakes.

1. Going on a low-calorie diet.

Assuming that healthy foods are [always] low in calories could be the number one biggest weight-loss mistake people make, The truth is, you could eat French fries all day and still lose weight if you cut enough calories. But clearly that’s not sustainable—or good for your health.

Low-calorie eating plans can also screw up your willpower. When people put themselves on a low-calorie diet, they tend to become ravenous after a few days, then go overboard on unhealthy foods. Not only that, extreme calorie restriction can mess with your metabolism long-term.

2. Thinking it comes down to one nutrient or food.

You’ve heard the story of your coworker's sister who cut out dairy and lost a ton of weight, but this really isn’t the best way to go because most of us just end up eating more of something else. So many people obsess about cutting carbs, sugar, or fat, so they miss the bigger picture of how much they’re eating.  

3. Working out too hard.

It’s possible, and there’s no benefit in pushing yourself to the max every day. You will get hurt and you will get burned out. If that happens, you won’t be in great shape or feel your best—and that kind of defeats the purpose.

4. Treating fat like the plague.

While fat has gotten a bad rap in the past, it’s making a comeback—and with good reason. We need it for normal bodily functions, and it gives our meals staying power.  A lot of people who want to lose weight will shun fats—even healthy fats—and have a really hard time staying full as a result. In the end, they overeat on other things like carbs and have way more than they would if they had more fat.

5. Expecting too much too soon.

It’s completely unrealistic to think that you’re going to shed weight overnight that took years to gain, especially since our bodies are programmed to fight weight loss.  People set really high expectations for weight loss timelines and amounts only to get discouraged and quit when they don’t meet them. Instead of looking for extremes, look for an eating plain that's sustainable (and healthy) in the long run.

6. Taking extreme measures.

People often focus on one thing to lose weight and take it to an extreme and it is unsustainable and not fun.   instead make lots of small changes that are easy. That can mean walking instead of taking the bus, having one slice of bread on your sandwich, opting for sparkling water instead of soda, and making plans with friends that don’t revolve around drinking or eating.

7. Not eating before you work out.

You need energy in order to have a good workout, and that means eating something before you break a sweat. You should go into every workout feeling good and energized, not light-headed, weak, and foggy because your calories are so low.

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A niche is a situation or activity specially suited to one’s interest or abilities. A niche market is therefore a group of consumers with a particular, common interest in a subject or topic. In other words, it is a gathering of select people who would be most likely to buy your product.

For example: continuing with our Shakespeare model, appropriate niche markets would include history buffs, theater and play groups, classic literature book clubs, Renaissance groups and clubs, and Shakespeare fan clubs (yes, they do exist!).


The Internet is a great place to find niche markets


You can discover e-groups, forums, chat sites, communities, fan pages, linkedin profiles and mailing lists on just about any subject imaginable. It is often advantageous during your test-marketing phase to spend some time joining several groups and forums. Introduce yourself to the members and start some dialogue about what you’re doing, what you’ll be offering, and why they should be interested. People are far more likely to buy from someone they know and trust rather than random advertisements from unspecified sources.


If you’re not sure where your niche market is, a good place to start is self-assessment. By defining your own interests, abilities, and the types of people you prefer to interact with, you can begin to search for like-minded souls and find out where they like to hang out on the ‘net. Then apply the aspects that interest you most to your marketing material, and start spreading the news in your defined target areas.


Here’s a quick self-assessment quiz to get you started

Ask yourself the following questions—be honest!—and think of as many answers as you can for each one:


1.     What do you like to do? Think about the tasks you enjoy most at work, and what you’re most likely to engage in when you have no plans. Recall any activities you enjoyed, whether you expected to or were surprised by your enjoyment.

2.     Where do you like to go? If you’re heading out for the evening, what is your usual destination? What’s the last vacation you took that you truly enjoyed? Where is your favorite room in your house? Your favorite chair to sit in? If you were given a million dollars and told you had to use it to travel, where would you go?

3.     Who do you like to hang out with? What characteristics do you look for in a friend? List everything that made you fall in love with your spouse or significant other, or all the endearing traits that possess you to visit with your favorite relative, or the little things you find most enjoyable in your children. Imagine you’ve just entered a busy public place and plan to strike up a conversation with someone. What does your most likely candidate look like? What is she wearing? What is he doing?

4.     What do you like to buy? Brainstorm your spending habits. What kinds of things would you be willing to plunk down $10 of your hard-earned money for? How about $20? $50? More than $100? What products would you only pick up if they were on sale? How about free? And what influences your decision to buy: price? Convenience? Testimonials from satisfied customers? Recommendations from friends?


Now take your findings and apply them to your product. This is also a good way to determine your interest level in the public domain work you’ve selected. Once you know what you like, you can look for people who share your interests. If they have similar tastes, they will be more likely to enjoy your offering—and they will then spread the word to their friends and acquaintances for you.

Azerbaijan sphere of culture

culture in azerbejanThe Republic of Azerbaijan has made human values its priority, and has set out to build a democratic, secure and law-based state.  This involves asserting and upholding the rule of law, which is the essential pre-condition for membership of the world community, and for the normal functioning of all the state's vital activities, including culture.  Our society is agreed that a centralized command structure will not work for culture, either as a whole or in its separate phases - the creation, preservation, dissemination and assimilation of cultural values.  It has recognized that culture itself and its use of resources - facilities, funds and information - must be regulated, and that laws which are balanced, carefully thought out and geared to modern requirements are needed for this purpose.  This is why drafting, passing and enforcing effective legislation has such a vital bearing on cultural policy.

Creativity and Arts in Azerbaijan

the Opera HouseMusic. Musical activity on the territory of the present-day Azerbaijan is first reflected in cave-paintings of ceremonial dance scenes, found in Gobustan, and dating from the 8th-10th centuries B.C.  The heroic epic, "Kitabi Dede-Gorgud", gives us valuable indications concerning certain aspects of music and its role in early medieval Azeri society.  The renowned medieval scholars, Safiaddin Urmavi and Abdulgadir Maragi, went on to explore the theoretical foundations of Azeri music. Azeri music itself developed in two directions up to the beginning of the 20th century.  On the one hand, there was the music of the professional musicians, who transmitted the mugam and ashug oral traditions.  On the other, there was folk music, embodying a wide range of genres.  A new era in the musical life of our country was ushered in by the brilliant composer and teacher, Uzeyir Hajibeyov (1885-1948), who laid the foundations of modern, professional Azeri music, essentially based on a fusion of the world and national musical traditions.

The 1920s and 1930s saw musical life in the country take off.  The Conservatoire was founded in 1921, and many other colleges of music and music schools (including the ten-year school which opened at the Conservatoire in 1938) were established.  The Opera and Ballet Theatre was founded in 1920, bringing together a number of existing troupes.  At Uzeyir Hadjibeyov's initiative the following collectives were founded: a symphony orchestra in 1920, the national orchestra in 1931, the state choir in 1936.  The Union of Composers of Azerbaijan was founded in 1934. The national vocal tradition was founded by the outstanding singer, Byul-Byul, who successfully married the best of the national style with Italian "belle canto" and European professionalism and technique. The national symphonic movement started in the 1940s with outstanding Azerbaijan composer Gara Garayev, whose music also fuses foreign styles and native traditions, as do many of the works of his pupils and successors.  Around the same time, the other brightest Azerbaijan composer Fikret Amirov invented a new genre - the symphonic mugam - which made him famous.

A qualitatively new stage came in the 1960s

A qualitatively new stage came in the 1960s,when Khruschev's "thaw" gave Azeri composers a measure of freedom and released their creative potential.  The result was a number of innovative works, which took the latest compositional techniques and adapted them to fit the national lexicon. In 1969, for the first time the piano player Farhad Badalbayli was conferred the rank of laureate in the international competition, being at present the head of the Baku Music Academy. Susequently, this list was filled up with the famous names such as Vasif gasanov, Elvina Zeynalova, rauf Gasimov, Valid Rasulov, Arzu Aleskherova, Murad Adigozalzadeh, Murad Guseynov and others. The Azerbaijan vocal school was highly represented by Fidan Gasimova, Khuraman Gasimova, as well as by Ali askherov, garina Kheromova, Gasn Enami, Farida Mammadova, Dinara Aliyeva, Avez abdullayev, Makhira Guliyeva and others in the international area.

Quality and openness to the outside world have always been the hallmarks of Azeri culture, and Baku's long-standing cosmopolitan tradition, and the country's geographical situation, have both been major contributory factors. From the 1960s through the 1980s, these features were enhanced and illustrated by numerous concerts, festivals and competitions.  There are countless types and styles of music, and different traditions - classical, jazz, the oral tradition and the avant-garde - can coexist happily.  The festival movement peaked in the second half of the 1980s, when the various genres all got large-scale events - the Gara Garayev Festivals of 20th-Century Music (1986, 1988, 1990), the Khari Byulbyul International Folk Music Festival, and the Vagif Mustafazadeh Jazz Forums.  The 12th Glinka competition for singers from all parts of the Soviet Union (1987) and the "Towards the Zenith" new music festival (1989) were both held in Baku.